If you’re debating whether to hire a videographer or a content creator for your wedding day, we get it. It can be confusing with all of these different – but similar – wedding terms thrown around. But what’s actually the difference between a wedding videographer and a wedding content creator? Are they the same? Which should you hire for your big day?

Well, we’re going to break it down and help you understand the difference and which option (or both) suits your wishes for your big day.

What Does A Wedding Videography Do?

A wedding videographer captures the entirety of the wedding day on high-quality camera, audio, and lighting equipment, ensuring the everything from the ceremony to speeches is beautifully captured. They most likely have a multi-camera setup, ensuring no moment is missed.

Generally, videographers produce and provide an indie/documentary-style wedding film – usually in around 15-35 minutes long – that are in-depth, meant to be watched on the big screen, and cherished for years to come. This generally means a longer wait time (up to 12 weeks during the busy season) to receive your wedding film.

Depending on the package, you may also get a highlight video that you can share on your social media channels, as well as the ceremony and speeches as a separate film so no moment is lost.

What Does A Content Creator Do?

A wedding content creator uses a phone to capture highlights of the day in the form of photos and quick video clips – think of it as the behind the scenes content, capturing moments that may not make it to the final cut of the professional photos and wedding film.

Usually, they’ll include a few quick ready-to-post social media videos, such as that one TikTok trend you’ve always wanted to do, or a quick highlight reel of the day. After all, in the age of technology, we want to be able to post now! And show off what an amazing wedding day was had with friends and family galore.

The main thing to note about content creation is the output, but also the quality. Generally the objective of content creators is speed – delivering the raw (unedited) phone content within 24-48 hours, making it desirable for those who love to share on social media, and also want to be able to relive the wedding day asap. But, and the biggest but is – setting your own expectations on the actual output and quality. Remember, content creators are using a phone to capture the day, not a high spec camera. So, don’t expect an Oscar-worthy film to be delivered – leave that up to the videographers.

I Don’t Know Whether to Hire A Videography or Content Creator?

Ultimately, content creation complements rather than replaces videography (and photography). So, please, never consider it as a replacement.

If your desire is to have a beautiful film that you’ll cherish for years to come, but hope that content creation will provide that due to the lower price point, you’ll be greatly disappointed.

If you’re not fussed on having a wedding film and would prefer to have quick, shareable moments for social media, then content creation is for you.

If you feel like you’d like to have a bit of both… then have both!

At the end of the day, you can only do what works for you and your wedding budget. But, the good news is, at Violets Are Blue, we offer both videography and content creation, so get in touch and let’s discuss your big day!